FITCH Names Alasdair Lennox New Executive Creative Director for North America


Global brand and retail design consultancy FITCH has elevated Alasdair Lennox to executive creative director in North America. Based in New York, Lennox will further evolve FITCH’s branding and digital offerings. Lennox has been with the company for 20 years.

“Alasdair’s long history with FITCH, and his ability to inspire our teams and clients makes him uniquely qualified to lead creative growth for North America,” says FITCH Global CEO David Blair says. “He has been instrumental in the transformation of our offer in EMEA, leading some of our most innovative recent work. His multidisciplinary approach and global perspective will add a new dimension to our offer.”

Lennox adds, “It’s always been an ambition to live and work in the United States, and challenge myself with some of the most disruptive brands in the world. FITCH has a fantastic reputation as a retail and architectural design leader here, and I’m looking forward to getting involved.”

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