internerstores Announces New Strategic Consultant


Frank Aldorf has been named a new strategic consultant with internetstores, which is part of SIGNA Sports Group and one of the leading online providers of bike and outdoor goods throughout Europe. Aldorf will lend his marketing expertise to supporting the development and expansion of the brand. He has previously worked as the chief brand officer for Canyon Bicycles GmbH.

“Frank Aldorf has impressed us, as a professional and as a person,” says internetstores CEO Christian Bubenheim. “With him we are gaining a dedicated and experienced marketing expert. We want to invest in this sector, so as to establish a dominant position with the enormous growth potential in the relevant markets and customer segments, and provide our customers with the best possible service.”

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