WD Partners Adds New EVP to Columbus Office


WD Partners has added Elaine Kleinschmidt to its Columbus, Ohio, team as executive vice president of strategy & experience design. Kleinschmidt will lead the team to further define the firm’s customer service approach.

“Elaine is a respected professional with great knowledge of the industry and a focus on being consumer centric in her approach,” says WD CEO Chris Doerschlag. “With 20 years of experience across agencies, clients, and a variety of influential brands like Under Armour, Target and Victoria’s Secret, Elaine is poised to make an immediate impact on our business, offering expert oversight on creating integrated customer experiences and strategies for our clients.”

Kleinschmidt most recently served as the vice president of digital experience at Big Red Rooster, where she led projects for brands like Macy’s and Under Armour.

“I’m thrilled to be joining such a highly accomplished firm like WD Partners and for this amazing opportunity to build and grow the strategy and experience design practice,” she says. “With the retail industry and consumer markets in such a state of flux, I’m looking forward to collaborating with the team on a shared vision for our growth, and driving success for our clients.”

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