Amazon Go Opens in Seattle


Amazon has announced new plans regarding its transition into bricks-and-mortar retail with the launch of Amazon Go. The in-store shopping initiative has been unveiled in Seattle, Amazon’s home base, and features an extensive F&B concept.

According to Mashable, the Amazon stores do not require queues or formal checkout, and allow customers to pay simply using the brand’s new Go app. Amazon has dubbed the technology as “Just Walk Out.”

The store is currently undergoing testing, and is only available to Amazon employees. It is slated to open to the public by early 2017.

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