Patagonia Closes Its Doors for Election Day
November 8, 2016
Ventura, Calif.-based outdoor apparel brand Patagonia has closed all of its 29 retail locations as well as its headquarters and customer service center today in an effort to encourage employees and customers to vote. This is the first Election Day closure the brand has enacted, and it is executed as part of Patagonia’s “Vote Our Planet” campaign.
According to thinkprogress.org, the bipartisan campaign aims to enlighten consumers on issues like clean water and clean air instead of party politics. Although the brand has not endorsed a candidate for president, branches nationwide offered customers an opportunity to register to vote in-store on Sept. 27.