Abercrombie & Fitch Introduce New Concept Overseas


New Albany, Ohio-based apparel retailer Abercrombie & Fitch has opened its newest international location in Hong Kong’s Harbour City. The new 6,800-sq.-ft. store is the first unit overseas to feature the brand’s new concept store, which is designed to maximize openness, comfort and technology.

According to wwd.com, the layout mirrors a prototype first revealed in February of this year at the Polaris Fashion Place in Columbus, Ohio. The storefront is clad with a window overlooking Victoria Harbor along with gender-neutral fitting rooms that include controls for lighting and music. Three individual suite-style rooms also are housed onsite.

The company operates roughly 1,050 stores.

Share

More News

Expanded Hershey’s Chocolate Returns to Times Square
December 15, 2017
The newly expanded Hershey’s Chocolate World Times Square Attraction has arrived in the heart of New York.
Full Story

Sight 24 Opens Concept Store in Miami
December 15, 2017
Spanish gadget retailer Sight 24 has introduced its new In-Sight concept store in downtown Miami.
Full Story

Swedish Lodge Arrives in Park City
December 15, 2017
Swedish Lodge has debuted as the latest retail concept in Park City, Utah.
Full Story