Abercrombie & Fitch Introduce New Concept Overseas


New Albany, Ohio-based apparel retailer Abercrombie & Fitch has opened its newest international location in Hong Kong’s Harbour City. The new 6,800-sq.-ft. store is the first unit overseas to feature the brand’s new concept store, which is designed to maximize openness, comfort and technology.

According to wwd.com, the layout mirrors a prototype first revealed in February of this year at the Polaris Fashion Place in Columbus, Ohio. The storefront is clad with a window overlooking Victoria Harbor along with gender-neutral fitting rooms that include controls for lighting and music. Three individual suite-style rooms also are housed onsite.

The company operates roughly 1,050 stores.

Share

More News

Walmart to Roll Out Small Format Sam’s Club Unit
June 20, 2018
Bentonville, Ark.-based retail giant Walmart has reinvested in its fleet of Sam’s Club wholesale stores with the introduction of a new small format store.
Full Story

L.L. Bean Introduces Outdoor Coworking Concept
June 20, 2018
Freeport, Maine-based outdoor apparel retailer L.L. Bean has launched Be an Outsider at Work—a pop-up outdoor coworking concept.
Full Story

Inditex to Boost AI Integration in Retail
June 20, 2018
Inditex, the world’s largest fashion retailer and parent company of Zara, has begun integrating artificial intelligence (AI), automation and big data into its business strategy.
Full Story