Alibaba Invests Additional $1.3 Billion in Retail Plans


Chinese ecommerce giant Alibaba has announced plans to invest an additional $1.3 billion in a retail strategy aimed at combining its online and offline presence. The company recently purchased a 15-percent stake in Beijing Easyhome Furnishing for $867 million, while also making a $486 million investment in Shiji Retail Information, which assists retailers on data-related services to increase foot traffic. According to techcrunch.com, Alibaba acquired a 38-percent stake in the data company.

Alibaba is aiming to create a retail concept that allows customers to shop in-store while taking advantage of mobile benefits. The company has conceived amenities like in-store product testing prior to purchase as well as onsite product support. Alibaba also recently invested a combined $500 million in two Indian startups to combat Amazon’s expansion in the country. The company recently provided $200 million in support for food delivery platform Zomato, as well as $300 million for a one-third stake in online grocer Big Basket.

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