Amazon Pop-Ups to Arrive in Whole Foods


Austin, Texas-based grocery chain Whole Foods Market, which was acquired by Amazon earlier in 2017, will be introducing Amazon-branded pop-up stores inside several Whole Foods stores beginning later this month. According to CNBC, the pop-ups are slated to debut at locations in California, Colorado, Florida, Illinois and Michigan. The forthcoming pop-ups will showcase Amazon devices, such as the Echo, Echo Dot, Fire TV, Kindle e-readers and Fire tablets, and invite shoppers to test the technology before purchasing.

Whole Foods stores have also been outfitted with Amazon lockers, where customers can pick up online orders, and Whole Foods can also process Amazon returns, according to CNBC. Whole Foods operates more than 460 stores worldwide.

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