American Girl Introduces New Manhattan Flagship


Middleton, Wis.-based American Girl has introduced its new location at Rockefeller Plaza in New York. Crafted by international retail design firm FRCH Design Worldwide, the 37,000-sq.-ft. store boasts a series of new brand and store experiences.

The new Manhattan flagship hosts an expanded American Girl Salon, along with the signature American Girl Café and the Create Your Own Design Studio. A content hub showcases an array of branded books and films as well. The store design honors the storylines of the brand’s respective characters across several platforms beginning at the point of arrival.

American Girl operates nearly 20 retail destinations.

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