Chow Tai Fook Opens New Hong Kong Unit


Chow Tai Fook Jewelry has unveiled a new location at the Yoho Mall in Hong Kong. Embracing a celebratory theme of gift boxes and a palette of pastels, the store features a design from locally based design practice One Plus Partnership.

Bucking the traditional gold palette of jewelry stores, the 25,800-sq.-ft. concept is appointed with 1,070 gift boxes that are installed across the venue’s walls and ceiling. Cube shapes are featured in the upholstered seating units as well as display cabinets. Carpeting and digital signage reflects the brand’s abbreviated name in different colors, while an unconventional layout promotes engagement between shoppers and staff as well.

Share

More News

Restoration Hardware Unveils the Gallery in New York
September 21, 2018
Restoration Hardware (RH) has introduced its new 90,000-sq.-ft. flagship in the Meatpacking District of New York.
Full Story

Mitchells Celebrates 60th Anniversary with Makeover
September 21, 2018
Department store Mitchells is celebrating its 60th anniversary with the revamp of its maiden store in Westport, Conn.
Full Story

AT&T to Introduce the Lounge in Seattle
September 21, 2018
Telecommunications giant AT&T is set to introduce a new retail concept next week in Seattle’s Capitol Hill neighborhood.
Full Story