Chow Tai Fook Opens New Hong Kong Unit

Chow Tai Fook Jewelry has unveiled a new location at the Yoho Mall in Hong Kong. Embracing a celebratory theme of gift boxes and a palette of pastels, the store features a design from locally based design practice One Plus Partnership.

Bucking the traditional gold palette of jewelry stores, the 25,800-sq.-ft. concept is appointed with 1,070 gift boxes that are installed across the venue’s walls and ceiling. Cube shapes are featured in the upholstered seating units as well as display cabinets. Carpeting and digital signage reflects the brand’s abbreviated name in different colors, while an unconventional layout promotes engagement between shoppers and staff as well.


More News

Target to Open First Vermont Store
October 20, 2017
Vermont is set to receive its first Target store in 2018.
Full Story

New Apple Store Arrives Along Chicago Riverfront
October 20, 2017
Cupertino, Calif.-based tech giant Apple has opened its newest retail space along the Chicago riverfront.
Full Story

Macy’s to Sell Seven Floors of Chicago Flagship
October 19, 2017
New York-based department store Macy’s has confirmed plans to sell the upper half of its State Street flagship in Chicago.
Full Story