Chow Tai Fook Opens New Hong Kong Unit


Chow Tai Fook Jewelry has unveiled a new location at the Yoho Mall in Hong Kong. Embracing a celebratory theme of gift boxes and a palette of pastels, the store features a design from locally based design practice One Plus Partnership.

Bucking the traditional gold palette of jewelry stores, the 25,800-sq.-ft. concept is appointed with 1,070 gift boxes that are installed across the venue’s walls and ceiling. Cube shapes are featured in the upholstered seating units as well as display cabinets. Carpeting and digital signage reflects the brand’s abbreviated name in different colors, while an unconventional layout promotes engagement between shoppers and staff as well.

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