David Yurman Reopens Boston Store
October 11, 2017
New York-based jewelry brand David Yurman has announced the reopening of its Boston outpost in Copley Place. Designed by David and Sybil Yurman, the expanded boutique reflects the brand’s aesthetic and unique artistic identity.
Featuring a façade of wood-plank-formed concrete, the 2,500-sq.-ft. store welcomes guests with an entrance lobby outfitted with a heritage wall that narrates the Yurman legacy. Throughout the interior, colors of the company’s most iconic gemstones and hues are captured in paintings by Sybil Yurman. Rich upholstery as well as vintage and custom furnishings further promote the theme, along with a motif celebrating the Mayflower (Massachusetts’ state flower) in hand-applied white gold leaf decorative panels. The men’s jewelry area evokes masculinity through dark materials and found objects.
David Yurman operates more than 30 boutiques.