Dirty Lemon to Launch First Permanent Store in New York


Hip and healthy beverage brand Dirty Lemon has announced that it will open its first brick-and-mortar space in New York’s Tribeca neighborhood. CNBC reports that the former online-only brand will operate the unstaffed store along Church Street, and feature a larger backroom for VIP customers or those ordering one six-pack or more per month. Slated to open later this fall, the store will function as a “walk-in vending machine,” inviting shoppers to text, order and pay via smartphone. A heat map tracker also will be installed at the door to monitor footsteps coming in and out each day.

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