Dsquared2 Redesign Milan Flagship


New York-based apparel brand Dsquared2 has introduced the redesign of its Milan flagship. The 4,860-sq.-ft. outpost received upgrades from locally based architecture firm and frequent collaborator Storageassociati, which appointed the store with custom furniture as well. According to wwd.com, the store has been repositioned to highlight traditional Milanese design of the 20th century, drawing inspiration from architects such as Carlo Scarpa.

The store is reconceived to convey a residential quality with an entry styled as the foyer of a Milanese home, complete with iron-colored double doors accented with brass portholes. Each room of the store is defined via color and material palette, that range from elegant marble to carpets detailed with cement and aluminum. Lacquered wood and brass contrast stonework and plaster, while color tones vary from powder pink to heavy burgundy.

Dsquared2 operates a portfolio of 70 international locations.

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