e.l.f. Beauty to Open at TurnStyle


Online retailer e.l.f. Beauty has revealed plans to introduce a new New York location later this month at TurnStyle, the underground marketplace below Columbus Circle. The 520-sq.-ft. unit will feature a vibrant design that illuminates the brand while also connecting a larger network of makeup enthusiasts. The brand will rub shoulders with brands like Marc Tetro, Mulberry & Grand, Specs New York, Papyrus, and Dog & Co.
 
The brand operates eight locations in New York and New Jersey, and has four additional stores slated to arrive in New Jersey as well as California.

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