Gaia del Greco Relocates Boutique in Senigallia


Footwear brand and manufacturer Gaia del Greco has opened a new boutique in the coastal Italian market of Senigallia. Designed by PiùStore, the new unit relocates the company’s previous store in the town to the historic city center. The interior of the new location opens to the sidewalk to create a store-wide visual connection to the thoroughfare via the pink neon-framed window.

A sofa shaped like human lips serves a focal point of the design against a backdrop of plasterboard decorations on the walls, whose arches mirror street-front openings. Footwear and accessories are displayed throughout, infusing color amidst wrought iron shelving painted white. The register desk also is clad with mirrors for shoppers to examine the shoes they try on.

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