Leicester City Football Club Opens New Fan Store


Leicester City Football Club (LCFC) has introduced the new Foxes Fanstore at its home field, King Power Stadium, in Leicester, England. Designed by London-based retail design practice The Design Solution, the experiential 7,500-sq.-ft. store features an innovative layout that emphasizes fashion beyond sports and casualwear. A modern, urban aesthetic defines the store alongside the integration of digital elements like large-scale digital feature columns. The club’s signature blue and white tones adorn the interior as well.

A central Athleisure zone includes an in-house design from contemporary fashion brand Fox & Crop that highlights club sponsor adidas. Additional in-store zones include RETRO, which showcases iconic LCFC looks of yesteryear; the Fox Gifts zone; the Foxes Juniors zone; and the large-scale display of the KSBN label.

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