Nearly 70 Percent of Americans to Shop Thanksgiving Weekend


The National Retail Federation (NRF) reports that 69 percent of Americans—a total of nearly 164 million people—are planning to take advantage of holiday shopping during Thanksgiving weekend. According to the latest survey conducted by NRF and Prosper Insights & Analytics, 2017 will also be the first year Cyber Monday will be accounted for along with Thanksgiving Day, Black Friday, and Small Business Saturday and Sunday.

Of the 7,439 consumers polled, 20 percent (32 million people) confirmed plans to shop on Thanksgiving Day, although Black Friday will attract the most shoppers with 70 percent (115 million) indicating they planned to shop the day after the holiday. More than 40 percent of those polled planned to shop on Saturday, with 76 percent elaborating they intended to do so to support Small Business Saturday. An additional 21 percent (35 million) expect to shop on Sunday, while 48 percent (78 million) confirmed they would partake in Cyber Monday.

The survey also found that 66 percent of shoppers polled said they would participate in holiday weekend shopping to take advantage of deals and promotions, while 26 percent indicated doing so as tradition.

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