NFL Experience Times Square Opens
December 1, 2017
The National Football League (NFL) and Cirque du Soleil Entertainment Group have introduced the NFL Experience Times Square in the heart of New York. Spread across four floors and 40,000 sq. ft., the concept engages visitors with innovative technology and hands-on activities that take visitors through the experience of an NFL player.
Among its many amenities, the store is equipped with the Stadium, a 180-seat 4-D theater; the Equipment Room, which welcomes guests to measure their skills with a combination of digital and physical tracking activities; and the Quarterback Challenge, which dares visitors to test their throwing skills with a digital simulation of their favorite receiver. An abundance of apparel and other merchandise also will be showcased. The venue also hosts a food court and bar overlooking Times Square inspired by F&B spaces in all 31 NFL stadiums nationwide.