The Real Real to Open Manhattan Store


Online furniture retailer The Real Real has announced that it will launch its first brick-and-mortar location on Wooster Street in Manhattan’s SoHo neighborhood. The two-level, 8,000-sq.-ft. store is set to open in November.

Plans to expand into physical retail arrive following the success of a SoHo pop-up that opened last December, wwd.com reports. The forthcoming store will showcase items from all of its online categories, and also feature contemporary artwork and a wall of Hermès bags. A room also will be installed to host classes and discussions.

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