Rinascente Introduces Roman Store


Milan-based retailer Rinascente has opened its newest location in Rome’s Via del Tritone, following 11 years of development. The department store reflects the brand’s name change from La Rinascente to Rinascente as well as new typography and imagery, wwd.com reports.

Spread across nine floors, the new store includes a third floor designed by Universal Design Studio to resemble a traditional Roman square, while architect Paolo Lucchetta conceived the fourth floor to host men’s apparel in a unique layout. Architect India Mahdavi concentrated design efforts for the layout of the women’s fashion floors on the fifth and sixth levels in collaboration with CLS Architetti.

Share

More News

Restoration Hardware Unveils the Gallery in New York
September 21, 2018
Restoration Hardware (RH) has introduced its new 90,000-sq.-ft. flagship in the Meatpacking District of New York.
Full Story

Mitchells Celebrates 60th Anniversary with Makeover
September 21, 2018
Department store Mitchells is celebrating its 60th anniversary with the revamp of its maiden store in Westport, Conn.
Full Story

AT&T to Introduce the Lounge in Seattle
September 21, 2018
Telecommunications giant AT&T is set to introduce a new retail concept next week in Seattle’s Capitol Hill neighborhood.
Full Story