Safi Kilima Tanzanite Debuts Shop-in-Shops


Duty-free jewelry retailer Safi Kilima Tanzanite, a subsidiary of Diamonds International, has revealed a shop-in-shop concept set to debut across Diamonds International stores in Alaska, Mexico and the Caribbean. Highlighting a range of new products, the shop-in-shops include interactive video walls, lush color palettes and rich materials. Clad with a new logo as well, the new spaces host a variety of exotic textures sculpted to form jewelry cases. The new concept will continue to roll out through 2018.

Diamonds International operates more than 125 stores.

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