Sears to Debut First ‘DieHard Auto Center Driven By Sears’ Concept

Hoffman Estates, Ill.-based Sears is opening a first-of-its-kind DieHard Auto Center Driven by Sears concept on Feb. 17 in San Antonio, Texas. Designed to meet the ever-changing needs of today’s driver, the DieHard Auto Center leverages interactive in-store merchandise displays and advanced diagnostic technology. It will offer a suite of services and amenities, including DieHard 360° Vehicle Assessment, DieHard Edge Maintenance Plans, a Digital Tire Journey and free Wi-Fi.

“The new DieHard Auto Center Driven by Sears is another example of how we’re unleashing the power of the DieHard brand,” said Brian Kaner, president of Sears Automotive. “It offers state-of-the-art technology and services in a contemporary, comfortable setting.”


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