Selfridges Announces Completion of Duke Street Design


English department store Selfridges has introduced its new entrance along Duke Street in London. Completed by locally based firm David Chipperfield Architects, the new design comprises a new entrance building and a nearly 54,000-sq.-ft. accessories hall across the entire east wing of the ground floor in the Oxford Street flagship store. The new structure seeks to establish a singular identity for the department.

“Selfridges has a deep understanding of the architectural heritage and urban presence of the department store, as well as a clear vision for the future of luxury retail. Our task was to unite these elements while stitching together various buildings along Duke Street,” David Chipperfield says. “Externally, we have sought to reinforce the civic function of the store with a grand new entrance. Internally, we have established a sense of coherence between the brand concessions, and reasserted a hierarchy under the strong neo-classical architectural elements of the original building.”

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