Sézane Opens Los Angeles Pop-Up Ahead of Permanent Opening
March 8, 2018
Parisian direct-to-consumer brand Sézane has unveiled a pop-up store at The Grove in Los Angeles ahead of its first permanent store on the West Coast later this year.
According to wwd.com, the brand wanted to open a temporary store in order to bring the brand to market now to get its name out there before opening its Melrose Avenue store in September. Founder Morgane Sézalory said the pop-up was “a good way to meet some L.A. customers.”
The pop-up, which will be open until the first week of April, will be stocked with a collection exclusive to Los Angeles with what Sézalory described as having plenty of lace and white cotton, for summer. In keeping with the light and airy collection, the 200-sq.-ft. space will feature fresh flower installations, as well as millwork and lighting fixtures from France.
The pop-up follows the opening of its first U.S. door in New York last year. The company opened its first physical store in Paris in 2015, a 3,000-sq.-ft. space dubbed L’Appartment. Sézalory plans on growing the brand in the United States over the next few years.
“We don’t want to open a lot of places in general,” she says. “We just want to have a unique and special experience for the customer, so they can touch and feel and discover the brand. We’ll only have one place in New York and one in L.A. as we have one big one in Paris and we’ll open one in London next fall, too. The idea is to stay a big brand online but to have places for our customers, but to keep the experience unique and not become a brand you can find at each corner.”