Tiffany and Co. Launches Style Studio in London


New York-based jewelry brand Tiffany & Co. has introduced a new retail concept in London known as Style Studio. An international first for the company, Style Studio has debuted in the central market of Covent Garden inviting shoppers to explore a more laidback retail experience. WWD reports that the 2,160-sq.-ft. store is expected to run for at least 12 months, bucking conventional tropes of luxury retail.

Tiffany services from jewelry engraving to leather embossing will be available onsite along with an emphasis on gift items across the floor, which will feature illumination via skylights. Customers will be allowed to draw or doodle on flat-screen monitors to transfer designs or monograms of their own for wear on a variety of items. Cubic leather stools in various blue shades populate the rear of the interior, while large flat-screens highlight the company’s latest campaign and sleek trestle tables host home accessories and jewelry. An optical “T” motif adorns the walls, which wear Tiffany’s signature shade of blue.

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