Home Sweet Home

By Jenny S. Rebholz

Photo by Adrian Gaut for Roman and Williams Guild

Just imagine, the taste of a decadent pastry, the intoxicating perfume of wild flowers, the feel of a finely polished wood arm and velvety cushion. Doesn’t that sound heavenly? Well, you don’t need to imagine it—you can have this sensory experience at Roman and Williams Guild New York, a 7,000-sq.-ft. flagship store in New York’s SoHo neighborhood.

Robin Standefer and Stephen Alesch founded Roman and Williams Buildings and Interiors in 2002. This New York-based design studio—whose work is known for blending historical elements with modern references—has garnered international attention for their work on hotels, restaurants, retail spaces, homes and product design.

“We knew that we eventually wanted to take some of the things we’d made, and contribute them to the homes of people everywhere,” Standefer and Alesch explain. “To this end, we are establishing our own modern-day guild, a guild of the senses, that gathers the best of everything we make, and everything we love, and helps others do the same.”

This retail setting offers all the elements of a dream home. The store features the Founding Collection, which includes a line of furniture, lighting and accessories they designed, as well as pieces from talented craftspeople around the world. In addition to furnishings, Standefer and Alesch wanted to create a holistic experience by including food, flowers and books. Visitors will feel spoiled by a library full of books by Phaidon, the premier global publisher of the creative arts. Gardening and cooking are passions of Standefer and Alesch, what they believe makes a house feel like a home. As such, La Mercerie Café and Restaurant (helmed by chef Marie-Aude Rose) and a flower shop by local botanical savant Emily Thompson complete this sensory experience.

Every detail was meticulously considered to make this a unique, rich and immersive experience. The cookware used in the kitchen and dining room was carefully selected, and can be purchased in the store, just like everything on the dining tables. From the bathrooms to the door and cabinet hardware, each element is thoughtfully crafted and showcases collaborations with partners such as Waterworks and H. Theophile.

This is a curated retail environment that sets the stage for an inspiring experience—a place where food, flowers and furniture come together in an elegant, modern and romantic setting. This is a place where visitors can contemplate the meaning of home and then purchase that perfect something to take with them and enrich their own residence.


More Projects

Better Things To Do
March 22, 2018
MM.Lafleur offers a fresh shopping approach with one-hour stylist appointments to help women craft killer work wardrobes.

That’s a Wrap
March 15, 2018
Maska Wraps in Dubai is a place that will transform a simple gift into a personal work of art—think luxury fabrics, trinkets, flowers and gems.

Never Say Never
March 13, 2018
Everlane has jumped onto the brick-and-mortar bandwagon, like so many other once online-only brands that now realize physical retail is a key component to their overall success.